Signature Bag - Mockup

I am introducing to you a mockup of my "signature" bag - the Eu-rope Bag, a versatile tote bag with rope details, perfect for the casual traveller.

In considering the cost and availability of inputs to produce the bag, I have determined the amount of fabric and materials is required to produce the bag. I would like to use suede look and leather look fabric to achieve the desired look in a cost-effective manner. Given my research at the fabric store in any earlier course xercise, this type of fabric can be obtained at a lower cost than real suede and leather.

I have created a production cost grid as follows that shows my proposed retail price for the bag to achieve a minimum 20% profit.